显示标签为“Video in print”的博文。显示所有博文
显示标签为“Video in print”的博文。显示所有博文

2013年7月29日星期一

What can video in print products bring you?


Video in print is one of the recent ideas that have entered the market. This means of marketing is being lauded although it has only just started to be popularized. An idea of this kind is one that provides immense solutions, and is capable of drawing a great amount of attention. There have been many tools used for marketing purposes. However, not many have come close to video in print as it has a massive ability to draw customers. It has a great blend of elements, but these must be supported or used properly in order to ensure customers are targeted with the right balance of these elements.

Video in Print is an innovation of the Video greeting card fad. This concept has perhapsVideo brochure been reinvented and introduced in the business arena because it carries all necessary elements of communication. This newly introduced concept is still in the process of taking root, and there will be a great deal to learn from in order to ensure maximum leverage through it. Companies on their part will need to do more research in order to maximize its use. They will need to explore how to use each element to its maximum.

Similar to the video in print concept are few others such as video brochure. With a video inserted in it, a brochure has a lot more to offer in terms of information. Managed through a flat and light video playing gadget, a company can project its contents in a unique way. Those who do not like to read too much text would truly appreciate this method of communicating information. Indeed, there are many people who find it more convenient to go through information in the form of a video. However, a combination of video and text is also greatly appreciated too. When targeting a certain market, businesses will need to identify what blend of text and video would be best to implement.

Just like there is the video brochure companies can also utilize a video booklet. These contain a lot of text, but now can also contain an entire video message. A video booklet can also be described as a form of video in packaging, which can carry a great deal of information for readers through its elements of verbal and visual communication. With these elements complete messages can be communicated. Due to the idea of a video in print, business needs are being fulfilled.

2013年6月19日星期三

Let video in Print Enhance your Market Outreach

Video in print proves to be a unique way through which companies can market their services and products more effectively. Companies are continuously on the lookout for new and innovative means of communicating with their customers more effectively. Indeed, video in print is known to be one of the best innovative means of communication, and it has been taken from the original concept which was a fad some years ago. Some time ago, video greeting cards were used as a means of communicating video messages that lasted a few seconds.

Today, business can now benefit from communicating video and sound messages that can last for several minutes. Based on the advancement in technology, this has been made possible. Along with better quality available today, the gadgets to play these messages have also become more capable and conveniently small to carry around. They are now flat enough to place within a brochure to be carried around as a video brochure.

Not too far from this concept is the video booklet which is also catching pace in the market. These video products that are now being used for communicating messages are also accompanied with an abundance of text. Some business choose to provide the video material as an alternative to reading the text while others are using the text and video content to compliment each other.

Whether you have a video booklet video brochure, these kinds of structured video in packaging help businesses put across a comprehensive message. Customers have lauded this concept based on the wholesome material they are now able to present. The devices being used must always be light and flat so that these devices remain convenient to use in flat objects like files and folders.

Whether you choose to use a video booklet or video brochure or any other form of video package, it will need to be conveniently flat to place inside a folder. There is a lot of research still going on in this domain in order to produce the best form of device that can carry a greater amount of data. With the passage of time, more effective playing devices with even better quality will be introduced, and this is precisely what businesses certainly want in their presentations. Customers who view these forms of Video in Print will be more attracted to the service and product presentations in this way, and companies benefit from this interest.

2013年5月8日星期三

Benefits Of Using The Affordable Video Marketing Services

Before venturing into the advantages, let us first define video marketing. Video marketing is a marketing strategy that makes use of short, informative and catchy videos for the purpose of promoting services and products. This strategy is used by companies to induce awareness about the promoted services or products to the prospective customers and entice them into purchasing.

With more people turning to the internet for all sorts of information, online video marketing is gaining popularity. The online video marketing ensures that they can supplement the need of the web user, in terms of useful, new and sensational information.

The online video marketing developers offer a number of affordable marketing services that include video email marketing campaigns, multimedia communications, video landing pages, video streaming services and interactive video brochures with viewer tracking.

Video encoding, video SEO and HTML coding - All kinds of video conversion services, video encoding services, video SEO techniques, web analytics and any sort of daily maintenance need or specialty website coding are provided by video marketing developers. The HTML programmers ensure smooth running of your web communications and marketing projects and enable you to track detailed data of viewer engagement.

Landing pages and interactive video brochures - Besides developing, designing and distributing, the video marketing developers track persuasive video landing pages, video marketing brochures and video microsites for pay-per-click advertising, direct marketing and sales, business communications and social media networking.

Benefits of online marketing using video

There are several advantages of using online video marketing. This form of marketing uses images and videos and hence, delivers information in an interesting manner and at a higher rate, in comparison to text and static images. Nowadays, people prefer watching short and crisp videos instead of reading long content.

Online video brochures marketing ensures less wastage of the prospective customer's precious time as they get to the point, at a faster rate. The message is delivered not only in a short span of time but also in an appealing manner. In fact, it is catchier than other advertising forms.

The techniques used by online video marketing such as a handsome face and an appealing voice can make the prospective customer relate more to the promoted product and to the company.

The web videos are a boon to the small and medium sized businesses (SMBs) as they do not require a huge budget to get their products or services promoted. They can not only create and upload their videos but can also take user-generated content's (UGC) advantage in the promotions of their video. These videos can be easily uploaded in popular video sharing sites like YouTube, Blinkx, Google Video, Vimeo and Flickr.

The advantage of uploading the promotional videos in these sites is that they can easily represent your company to innumerable potential customers and even enable you to improve the displayed content. The sites will not only host the files but also will transcode and offer to playback the clips in a universal way. Since iFrame embed code is supported by sites like YouTube, you need not bother about integrating a JavaScript player into your site as YouTube itself will determine the kind of player required to play your video.

Online videos are easier and faster to comprehend, thereby enabling you to provide your business's essence to the potential customers and interact with them. Therefore, such clips are used for promoting products on your product pages and branding on your corporate page. A demo video also helps in selling complex products, thereby boosting sales.

Thus, with the online video marketing services, you can easily reach customers on iPads, smartphones, iPhones and computers, anytime and anywhere. You can easily make use of online advertising as you can create excellent marketing videos by yourself. With good marketing videos and user generated content, you are guaranteed to quickly brand your business and reach the target market.

2013年4月23日星期二

Creating Websites, Brochures and Reports With Microstock

It's no secret that websites, video brochures and reports on their own, with lots of text, can be informative, but still quite boring. After all, part of the skill in bringing a site or written work to life is to engage the reader and to bring the material to life. With so much information already available in numerous formats, it's more relevant than ever to make sure that your material stands out and captures the attention of your reader among all the other possible distractions we all face in everyday life.

To explain this further, I'll use the example of website creation. If you think back to the last text-only website you viewed, with pages and pages of text, you may have found the process of retaining your concentration required much effort. On the other hand, by having pictures or stock images to complement the written material, the experience is totally changed for the better. For starters, the use of high-quality stock images will make all the difference to both the 'feel' of the site, as well as the person's ability to remember and connect with the information. It's true, a picture can tell a story worth a thousand words.

Add to that, the ability to also use stock videos and stock illustrations, you now have even more hard-hitting ammunition to capture the attention and interest of your viewer. It's important to remember that different people learn and retain information in different ways. Some are visual, others are aural and still others enjoy reading. By having the ability to use a variety of stock material, you're able to benefit on multiple levels.

To explain this better, consider you want to include a video and also a picture as a header for your site. It may be very time-consuming to find a photographer, and the creation of videos takes even more time and money. With the amazing quality of material that is now submitted by professional videographers and photographers to microstock sites, you're able to reuse stock images and stock videos, as well as illustrations within pre-defined terms, as per the wording of the license that is attached to each image, video or vector file. If agreed upon, the cost is typically a one-time payment and you have full legal access to use the images as per the license.

This concept has allowed your, otherwise, 'Average Joe' designer to create stunning reports, webs pages and other forms of presentations, completely legally and without fear of fines or other problems down the road. Naturally, it's quite important to fully read and comprehend the licensing terms.

Compare that to the options of preparing a wordy report for the reading public. Statistically, that will leave out around two-thirds of your possible audience, who will benefit from added images and videos.

In addition, it's also helpful to know that you're dealing with a microstock company that will assist you if you have questions or concerns. Support is essential and with quality microstock service and maintenance, you know you're covered. You can ask for assistance or clarification at any time.

One other point to note, when searching for your desired stock image, stock video, or stock vector / illustration, it's very important to have a well categorized search system, to make finding your desired image easier and more time efficient. The database for each item is detailed, so that you can search for specific terms or phrases to find the most suitable result for your application. Everything is also listed in order of popularity, but can be organized to display by other search formats to improve your experience at finding exactly what you need. The ability to see larger versions of images, videos and vectors, prior to purchase, to make certain it's the way you want it to look, is also important.

In some cases, you may see a watermark across the image prior to purchase, but once you have purchased the rights, the water mark will not be present. The reason for this is to protect the rights of the original creator, and protect the investment that you have purchased. The licensing terms are very well presented so that the standard license will suit most applications, but you can select an advanced license to use the material in larger quantities.