Video in print proves to be a unique way through which companies can
market their services and products more effectively. Companies are
continuously on the lookout for new and innovative means of
communicating with their customers more effectively. Indeed, video in
print is known to be one of the best innovative means of communication,
and it has been taken from the original concept which was a fad some
years ago. Some time ago, video greeting cards were used as a means of communicating video messages that lasted a few seconds.
Today, business can now benefit from communicating video and sound
messages that can last for several minutes. Based on the advancement in
technology, this has been made possible. Along with better quality
available today, the gadgets to play these messages have also become
more capable and conveniently small to carry around. They are now flat
enough to place within a brochure to be carried around as a video
brochure.
Not too far from this concept is the video booklet which is also
catching pace in the market. These video products that are now being
used for communicating messages are also accompanied with an abundance
of text. Some business choose to provide the video material as an
alternative to reading the text while others are using the text and
video content to compliment each other.
Whether you have a video booklet video brochure, these kinds of
structured video in packaging help businesses put across a comprehensive
message. Customers have lauded this concept based on the wholesome
material they are now able to present. The devices being used must
always be light and flat so that these devices remain convenient to use
in flat objects like files and folders.
Whether you choose to use a video booklet or video brochure or any other
form of video package, it will need to be conveniently flat to place
inside a folder. There is a lot of research still going on in this
domain in order to produce the best form of device that can carry a
greater amount of data. With the passage of time, more effective playing
devices with even better quality will be introduced, and this is
precisely what businesses certainly want in their presentations.
Customers who view these forms of Video in Print will be more attracted
to the service and product presentations in this way, and companies
benefit from this interest.
2013年6月19日星期三
2013年6月5日星期三
The Pros and Cons of Video Marketing
Video marketing isn't the practice of trying to market and sell videos,
it's using video to promote a product or service. Just like article
marketing has you writing an article that's designed to sell a product,
video marketing works the same way.
You record a video on a given topic and if people want more information, you give them a web page link where they can find out more, or purchase the product. Most people think it's easier to write a blurb about a product than to shoot some video, but there are some big reasons why video marketing should be a much used tool in your marketing efforts. Let's look at just two of them:
1. It's quickly becoming a world of video. While audio and print aren't going away, more and more people are turning to video, not only for entertainment, but also for information. In fact, more and more online retailers are using video to help sell items, and studies show those people who watch the videos are more likely to buy.
While video isn't a requirement, folks are starting to expect video on a site and if it's not there, they may wonder why.
2. If a picture is worth a thousand words, how many words is a video worth? There are many cases where a 1-2 minute video can cover more ground than a full page article. If you're thinking of buying something, would you rather see a video of what it looks like and does, or read a description of it?
The same goes for tutorial, or informational videos. Tying to teach someone to hold a tennis racket correctly can be done using video far faster than trying to explain it using text.
Okay, if video is so good, why isn't everybody using it? While there are many reasons, I think it usually boils down to one of these two:
1. Making videos requires _______. You can fill in that blank with many things, from "expensive equipment," to "specialized training," to "too much time." But all of those are just excuses, none of them are true. You can create screencast videos (recordings of your computer screen) using free software. You can learn how to do that in a couple evenings, and once you've demolished that learning curve, you can crank out a good video in less time than it takes to write a decent article.
2. Putting video online is too hard - I'm not technical. While it's true that being a technical geek can be helpful, there are copy-and-paste templates available that make putting video online very quick and easy. And once again, after you learn it one time, you're set for life.
Video marketing has been proven to increase sales and sign-ups and if you're not using it for your internet marketing business, you're losing out on profits that could be going into your pockets.
Video in print,Video brochure
You record a video on a given topic and if people want more information, you give them a web page link where they can find out more, or purchase the product. Most people think it's easier to write a blurb about a product than to shoot some video, but there are some big reasons why video marketing should be a much used tool in your marketing efforts. Let's look at just two of them:
1. It's quickly becoming a world of video. While audio and print aren't going away, more and more people are turning to video, not only for entertainment, but also for information. In fact, more and more online retailers are using video to help sell items, and studies show those people who watch the videos are more likely to buy.
While video isn't a requirement, folks are starting to expect video on a site and if it's not there, they may wonder why.
2. If a picture is worth a thousand words, how many words is a video worth? There are many cases where a 1-2 minute video can cover more ground than a full page article. If you're thinking of buying something, would you rather see a video of what it looks like and does, or read a description of it?
The same goes for tutorial, or informational videos. Tying to teach someone to hold a tennis racket correctly can be done using video far faster than trying to explain it using text.
Okay, if video is so good, why isn't everybody using it? While there are many reasons, I think it usually boils down to one of these two:
1. Making videos requires _______. You can fill in that blank with many things, from "expensive equipment," to "specialized training," to "too much time." But all of those are just excuses, none of them are true. You can create screencast videos (recordings of your computer screen) using free software. You can learn how to do that in a couple evenings, and once you've demolished that learning curve, you can crank out a good video in less time than it takes to write a decent article.
2. Putting video online is too hard - I'm not technical. While it's true that being a technical geek can be helpful, there are copy-and-paste templates available that make putting video online very quick and easy. And once again, after you learn it one time, you're set for life.
Video marketing has been proven to increase sales and sign-ups and if you're not using it for your internet marketing business, you're losing out on profits that could be going into your pockets.
Video in print,Video brochure
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