Building Brand Success With Video Marketing

Have you ever wondered why huge multi-national corporations buy so many TV commercials when most people just switch the channel? Why don't they spend it on mailing brochures or newspaper ads? The answer is simple Video Sells! Before the internet, before television when every home got a daily newspaper and listened to the radio hours a day, marketers recognized power of moving images and paid to produce commercials to run before movies as part of newsreels.

We've come a long way since newsreels and movie theatres. Television cemented the importance of video as the preferred means of making a lasting impression on people. The internet changed the game completely by lowering the cost of distribution to nearly zero, making video marketing accessible to entrepreneurs.

Forrester Research, a world renown research and advisory company reports that the use of video SEO is over 50 times more likely to generate a first page listing on Google than traditional SEO alone. How dominant is video going to be in the very near future? Cisco, the people who make the equipment that is behind the internet say that by 2013 90% of web traffic will be video.

Serious marketers are turning to video to sell and for SEO. When it comes to video marketing there is a lot of noise coming from people who don't always know what works so I'm going to spell out some tips that will help you develop and start a successful video marketing program of your own.

Let's start at the beginning the title. A great title pulls viewers in like an old time carnival barker. It's the first impression that counts and first impressions are all about the title. A quality title will reach out and grab people's attention. The title is also your first line of SEO attack, make it keyword rich and relevant and viewers will find it.

Content is King! No matter whether it is the written word or a video quality content counts. For the sake of our discussion quality content is about giving the viewer something of value, information. This is your chance to shine, to step on the stage, so to speak and Wow your audience. Quality of message is the most important part of building your credibility and growing your brand.

Too often great videos forget what their main job is, to drive traffic. They do a great job of motivating the viewer but fail to remember to provide a means of completing the sale, a web address. It doesn't have to be on the bottom of the video at all times but it should at least be on the end so the viewer can immediately act on their excitement and visit your site and make a purchase.

The second part of providing a means of action for your new found video fan is a traditional text link. Make it clear that when they like what they see in the video the next step is to click your link and visit your site.

Video brochure provide a wonderful opportunity to improve or create your brand identity. Think of your favorite television show and ask yourself why you remember what channel it's on. The reason you remember is usually in the lower right corner of the screen, the network logo. Take the same care with your video, whether it is a hard sell or soft sell informational video don't let the viewer forget who is providing the feast of information they are watching.

That covers the basics of video marketing and should get you off to a great start showcasing your business and building your brand. My suggestion is that you start on your first marketing video now and you won't worry if it's not ready for the Oscars just yet. The most important thing to remember about video marketing is that there is always room for improvement but you can't improve if you don't get started.

Benefits Of Using The Affordable Video Marketing Services

Before venturing into the advantages, let us first define video marketing. Video marketing is a marketing strategy that makes use of short, informative and catchy videos for the purpose of promoting services and products. This strategy is used by companies to induce awareness about the promoted services or products to the prospective customers and entice them into purchasing.

With more people turning to the internet for all sorts of information, online video marketing is gaining popularity. The online video marketing ensures that they can supplement the need of the web user, in terms of useful, new and sensational information.

The online video marketing developers offer a number of affordable marketing services that include video email marketing campaigns, multimedia communications, video landing pages, video streaming services and interactive video brochures with viewer tracking.

Video encoding, video SEO and HTML coding - All kinds of video conversion services, video encoding services, video SEO techniques, web analytics and any sort of daily maintenance need or specialty website coding are provided by video marketing developers. The HTML programmers ensure smooth running of your web communications and marketing projects and enable you to track detailed data of viewer engagement.

Landing pages and interactive video brochures - Besides developing, designing and distributing, the video marketing developers track persuasive video landing pages, video marketing brochures and video microsites for pay-per-click advertising, direct marketing and sales, business communications and social media networking.

Benefits of online marketing using video

There are several advantages of using online video marketing. This form of marketing uses images and videos and hence, delivers information in an interesting manner and at a higher rate, in comparison to text and static images. Nowadays, people prefer watching short and crisp videos instead of reading long content.

Online video brochures marketing ensures less wastage of the prospective customer's precious time as they get to the point, at a faster rate. The message is delivered not only in a short span of time but also in an appealing manner. In fact, it is catchier than other advertising forms.

The techniques used by online video marketing such as a handsome face and an appealing voice can make the prospective customer relate more to the promoted product and to the company.

The web videos are a boon to the small and medium sized businesses (SMBs) as they do not require a huge budget to get their products or services promoted. They can not only create and upload their videos but can also take user-generated content's (UGC) advantage in the promotions of their video. These videos can be easily uploaded in popular video sharing sites like YouTube, Blinkx, Google Video, Vimeo and Flickr.

The advantage of uploading the promotional videos in these sites is that they can easily represent your company to innumerable potential customers and even enable you to improve the displayed content. The sites will not only host the files but also will transcode and offer to playback the clips in a universal way. Since iFrame embed code is supported by sites like YouTube, you need not bother about integrating a JavaScript player into your site as YouTube itself will determine the kind of player required to play your video.

Online videos are easier and faster to comprehend, thereby enabling you to provide your business's essence to the potential customers and interact with them. Therefore, such clips are used for promoting products on your product pages and branding on your corporate page. A demo video also helps in selling complex products, thereby boosting sales.

Thus, with the online video marketing services, you can easily reach customers on iPads, smartphones, iPhones and computers, anytime and anywhere. You can easily make use of online advertising as you can create excellent marketing videos by yourself. With good marketing videos and user generated content, you are guaranteed to quickly brand your business and reach the target market.